What is sponsored products?

To grow your sales, you need to increase your visibility, this means increase the number of customers that see your products on Jumia. Sponsored products will help you boost your products visibility and if your products have best prices and top content, you will increase your sales.

To get started

How do you access sponsored products?

In order to subscribe to Sponsored Products, please follow these steps.

A/ Log in to your Seller Center Account.

B/ Go on “Promotions” and click on “Sponsored products

C/ Select “Boost your visibility”.

D/ A new page appears, click on the blue URL to log in to the dashboard.

A/ By default all your products will be included in the campaign. This is not the optimal scenario, so as a first step is to select only the products you wish to sponsor.

B/ Toggle(switch on) the products you would like to sponsor

 C/ Once you have launched your first sponsored products, weekly track your performance. To do so, look at your ACoS (Advertising Cost of Sales) that is calculated like this: 

ACoS = Total Ads Spend / Total Sales

Ideally, you want the ACoS of your products as low as possible.

2. How to make sure your products make it to the top?

 A/ Make sure that your products have the good price. First, check if you have the Buy Box. If not, reprice.

B/ Ensure that your Seller Score is as close as possible of 5. It informs the customers about the quality of your shop based on 3 criteria:

– Cancellation Rate

– Quality Return Rate

– Average Customer Rating

C/ Check if the content of your product is complete:

– 3 pictures minimum

– For fashion or beauty, make sure you show the product worn by somebody and zoom on the fabric or texture

– For Electronics, show all the details in terms of connectivity

– Extensive product description with all the key specifications

E/ Once you log in to Mabaya, you will be able to choose a Pack of sponsored products.

Benefits of using Sponsored Products


Your products will appear at the top of the page.

Market Share

Increase in your market share.

Pay per click

Pay only when a customer views your products.

One-time payment

Cost of package will be deducted from  your sales on seller  Center.

Returns on Investment

Helps you control your returns on investment.