1. What is Seller Score?

As Jumia is a marketplace customers need to choose among many vendors. Trust is one of the biggest barriers to the growth of eCommerce in Kenya. To guarantee the quality and availability of products from different vendors, customers are shown a seller score to help them make a decision on which vendor to purchase from.

A seller score shows how reliable a vendor is.

The objective of the seller score is 2 fold:

-Grow your business by attracting more customers and by building a strong brand.

-Enable customers to choose the most reliable sellers

  1. Where can you see your Seller Score?

You can see your Seller Score on the Vendor Center homepage as shown above.

  • Your score is very important for your consumers because they value it before buying your products. Aim for a score of 5 to be among the best Jumia sellers.
  • The “Cancellation rate” indicates the reliability of your store. This is the percentage of orders you have canceled or canceled by the system due to late fulfillment in the last 28 days against the number of all shipment types (Drop-shipping and Jumia Express_if any stocks are at the warehouse)
  • The “Return rate” is the percentage of items that have been returned by customers in the last 28 days and are all vendor fault reasons for the return against the number of delivered orders in the same period.
  • The Average customer rating is the average number of stars that have been rated and reviewed  by customers for confirmed purchases in the last 28 days on your seller profile on the website

 

 

3. What is the impact on your customers?

On each of your product pages, the customer can see your Seller Score. The products of the top-rated sellers have a conversion rate of 5 to 10 times higher than the rest of the sellers.

The score that appears is the average between these three criteria:

  • -The “Fulfillment Rate” is the equivalent of your “Cancellation Rate”  which is in your Vendor Center.
  • Product Quality” is the equivalent of your  “Quality Score” in your Vendor Center.
  • Shipping speed” is the equivalent of your  “Shipped in 24hrs” in your Vendor Center.
 
  1. How to improve your Seller Score?
  •  Improve your “Cancellation rate” by updating your stock every day so that you no longer have to cancel orders for out-of-stock.
  • Improve your “Shipped in 24hrs” by changing the status to ready to ship and dropping off within 24 hours.
  • Improve your “Quality Score” by ensuring that only authentic, new, and high-quality branded products are stocked.
 
  1. Need help? Do not worry we are here to help you!
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