I - What is KYC

KYC (Know Your Customer) is the process of identifying and verifying a partner’s identity when opening an account on Jumia and periodically over time.

KYC is an essential tool in the fight against financial crime and terrorism, and partner identification is the most critical phase in the process.  We also use KYC and identification records to enhance certain security features on our platform and streamline services to our sellers. Jumia may refuse to open an account or even discontinue an existing business relationship if the vendor/partner fails to meet minimum KYC requirements. 

As part of our mandatory KYC procedures, Jumia requires that all sellers update pertinent fields on their profile and upload the correct supporting documentation.

All vendors will have 30 days to update the required fields and upload relevant documentation, after which we reserve the right to hold their payments, suspend their seller account or impose other penalties.

All you need to do is complete the mandatory fields according to the instructions. If you have any doubts, your account manager or the vendor support team are happy to help you anytime you need.

Thank you for your partnership. Let’s continue to build and grow Jumia together.

II - What are the mandatory KYC fields to fill

The mandatory fields to be populated are shown inside the orange boxes on the following pages.  They include:

  • Your full name, date of birth  and ID card if you are an individual 
  • The full name, date of birth and ID card of your legal representative or manager if you represent a business entity or company
  • A copy of your company’s commercial registration if you represent a business entity or company

It is important to read the adjacent instructions, as they clarify common doubts sellers may have. If you still have questions, please contact your account manager or Jumia´s acquisition team.

Your profile will not be considered complete if you do not upload copies of required documents.  Please note Jumia standards for uploaded documents below:

  • Must be in one of the following formats: gif, png, jpg, pdf.
  • Valid (not expired)
  • High-quality and unobstructed image (not angled, blurry, or cropped)
  • High resolution image EITHER scanned or photo taken from your mobile device’s camera (no screenshots accepted)Displays the full document (front, back and multiple pages where applicable)

If you are an INDIVIDUAL/SOLE PROPRIETOR, please ensure to upload the following information:

  • National ID Card or Passport copy (you do not need to provide both documents).
  • KRA Pin Number <<ENSURE ALSO TO MANUALLY enter your KRA Pin number once you upload>>
  • KRA PIN Certificate
 Below is where you need to fill in the details on Vendor Center

If you are a BUSINESS ENTITY (Company/Partnership), please upload the following information:

  • A copy of Certification of Registration ( CR12 for Company and CR13 for Partnerships)
  • A copy of the National ID Card or Passport copy (you do not need to provide both documents).
  • Tax Information (KRA Pin Number)  
  • Certificate of Incorporation


We will use the information to comply with legal obligations.  For example, we will use identification and commercial registration information for identity verification and other purposes. 

We have implemented data security programs and procedures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.

We may need to share your personal information with third parties for fraud detection and identity verification. 

When we share your personal data with third parties we

(1) require them to agree to use your data in accordance with the terms of our Privacy and Cookie Notice, our Privacy Policy and in accordance with the law; and

(2) only permit them to process your personal data for specified purposes and in accordance with our instructions. We do not allow our third-party service providers to use your personal data for their own purposes.