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Products sold on Jumia must be authentic. Selling fake products is strictly prohibited. Violating this policy can cause losing selling privileges, account suspension or termination, funds being withheld incase of a negative balance.
Vendors are responsible for ensuring all products are genuine. Prohibited items include bootlegs, fakes, pirated copies and products that violate intellectual property rights. This means any product using, imitating, or purposely mimicking a brand name, logo, or trademarked pattern even with slight variations, without the brand-owner consent, is infringing our counterfeit policy.
We collaborate with manufacturers, rights holders, vendors, and law enforcement to detect and prevent fake products from reaching customers. Suspect listings are removed, and legal action is taken against violators, who may face civil and criminal penalties.
Consequences for violations
Violations of Jumia’s listing policies may result in actions such as:
- Deletion of product listings
- Suspension of product creation privileges
- Returning inventory
- Terminating the business relationship
- Suspension of or permanent withholding of payments
- Sale of counterfeit products can also lead to legal action, including civil and criminal penalties
What are the results of selling counterfeit products on Jumia?
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- 1. First time: The product will be removed and you will be notified via email that your product has been delisted as well as a warning to never list the SKU.
- 2: Second time: The product will be removed, and a 20,000 Kes penalty will be applied if you do not provide documentation that proves that you are selling authentic products within 10 business days. Failure to this, your store will be permanently delisted.
- These rules apply to all sellers, whether the store is “new or old” on JUMIA.
- If you have any questions or concerns regarding a product, you can raise a claim here before creating it to avoid any potential penalties.
So please note the importance of removing all fake or imitation product from your store. We appreciate your cooperation with us in selling only authentic products on JUMIA!
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