Welcome to the JUMIA Family!

The number 1 e-commerce platform in Kenya.

JUMIA is a platform which empowers Kenyan entrepreneurs to do business online. Moreover, JUMIA connects sellers of genuine products to customers across the country, enabling you to increase your reach at very low costs. Build a strong brand reputation online & offline for free. Get access to smart services & VIP advantages. Belong to a trustful and engaging community of e-commerce experts. Embark for an amazing journey.

Our Mission

To relentlessly build the most effortless & reliable online shopping environment, providing customers with the widest range of genuine products at the best prices.


Our Vision

Is building the most beloved and trusted shopping destination for Africans.

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Since June 2014
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Next day delivery in Nairobi
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What is a marketplace?

JUMIA is a marketplace. We allow vendors & customers to interact via our platform. The JUMIA platform allows vendors to increase their reach at low cost & ensure genuine products at low prices for the customers.

The pillars of a marketplace are: the Customers, the Vendors, and the selling platform.

Vendor testimonial

"I started dealing with JUMIA since 2012, due to its online platform, which is the growing platform worldwide. JUMIA gave my store a wider exposure, and visibility which increased Unique Collection sales since then, and the sales do increase massively during campaigns.

The Seller Center platform also has all the features and reports that will be needed by the seller to run their business smoothly.

If you are a Vendor who has not yet registered to sell on JUMIA, you should register."

Harrison from Unique Collection (Nakutech Trading)