Titles on Jumia are not additional sales pitches. Their main responsibility is to provide the most important information in a concise format. Titles characters are limited, so they need to include the top keywords that shoppers might use to search for that product. Many sellers choose to put size, color, material, model, and condition in the title to make clear to shoppers that it is the one they have been looking for.
Use a Rich Description
After your title has successfully attracted shoppers, your product description must seal the deal. Make it accurate, concise, and use bullet points to make the text more readable. Including a subtitle is something to consider because products with subtitles had pageviews that were 26% higher than those without.
Pricing matters. A lot. In fact, 84% of shoppers cited price as the biggest influence on their purchasing decision. The best pricing strategies focus on top competitors to see how your pricing stacks up. These top-rated sellers often have fluctuating pricing. Maybe due to limited time promotions, maybe because they use a pricing automation engine. Regardless, the market is never stagnant and yours shouldn’t be either.
Dynamic pricing is the latest and greatest pricing strategy for online retailers of all sizes because it allows them to automatically update prices based on competitor pricing, traffic, and more. It is defined as a tactic to boost profit and revenue that features price fluctuations based on external and internal factors.
Psychology is half of pricing. Ways to do this include using 9s (charm pricing), relative pricing, and more. Having the slashed price as an anchor makes the new one more appealing. It triggers the part of the brain that says “wow, this is a deal. I have to buy this!” After all, 73% of shoppers are swayed by discounts. Make sure you take advantage of Open Commercial Planning on Jumia to convert more shoppers into customers.
Provide Clear Images
Clear images are a great way to turn a reluctant shopper into a customer. A rule of thumb is to provide fives images or more, when possible. Sellers with two images are 7% more likely to successfully move products, compared to sellers with just one image. This percentage increases by 3% for each additional image. However, not just any image will do. Sizing is important for images on Jumia. They must be at least 500 pixels for the longest side and be high quality. This ensures that the resolution will hold up when shoppers zoom in. Jumia estimates that “Listings with better photo quality are 5% more likely to sell.”
Selling on Jumia presents a great opportunity to sellers because of the sheer size of the marketplace. With these tips in action, sellers can enjoy the benefit of increased sales and profit. A little optimization can go a long way.